Getting attention is the critical path in digital communication. Our job is to set up your message up in a way that makes it appealing for an audience. The link between your message and attention is the story.
The story is not what you tell your audience. The story is what happens within the audience the moment you tell it – your communication is the just the trigger for the story. Story ingedients exist before you start telling: Myths and pre-conceptions, expectations, hopes and fears that can be activated.
Modern narratology has done extesive research to better understand the origin and structure of these story ingredients which are rooted in our collective human experience. The history of subjects in literature, drama and arts provides many starting points for the search of your story. Movies and television develop an ever growing toolkit of visual signs that can be used to to find your story.
On another level there is audience data: Attention span and channel expectations all determine the way we approach your project.